Playbooks

See what Ranx can run.

These are the playbooks Ranx runs in the app: the same surveys, sections, and counts. Open any of them and take the survey the way your respondents will, starting with the ranking.

Playbook library

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RX Manual

Brand Awareness Study

What do people in the market actually know about you?

3-7 min6 measuresNPS1 open-text promptRanks 2 sections

One-time baseline or quarterly tracker Take the survey

RX Blank

Build your own

Start a research survey without preset questions. Use the available question types and audience settings to build a study around your research question. You supply the research design and respondents.

No template, your schedule Start a pilot

3-7 min
6 measures
NPS
1 open-text prompt
2 sections

Starts with ranking: respondents put the 2 sections in order of importance before they answer.

Take the survey

The same survey your respondents get. Nothing you enter is saved.

See the 90-day pilot plan for this playbook

What it is

A brand survey with 6 rating questions about awareness, familiarity, innovation, trust, value and purchase consideration, plus NPS and one written-response question asking which brands come to mind. Use it for a baseline or repeat it to compare results over time.

Best for

Brand teams setting a measurement baseline or tracking awareness over time. Especially valuable after major brand investments — campaigns, repositioning, expansion into new markets.

Not for

Highly niche B2B brands where the audience is named and small (use direct customer research instead) or brands not yet in market (use Concept Test).

What you'll need

External panelEmail sending domain

Driver focus

Brand recallAwareness and familiarityBrand perceptionsPurchase consideration

Industry fit

Consumer brandsRetailCPGFinancial servicesHealthcare

What's inside

How familiar the brand feels 2 measures
- How aware are you of this brand?
- How familiar are you with what this brand does?
How you see the brand 4 measures
- I would describe this brand as innovative.
- I would describe this brand as trustworthy.
- I would describe this brand as a good value.
- How likely are you to consider this brand for a future purchase?
How likely are you to recommend this brand? NPS
- How likely are you to recommend this brand?
One last open prompt Open text
- Without looking, what brands come to mind in this category?

Why this helps

Review awareness, brand perceptions and purchase consideration with one consistent question set.