Playbooks

See what Ranx can run.

These are the playbooks Ranx runs in the app: the same surveys, sections, and counts. Open any of them and take the survey the way your respondents will, starting with the ranking.

Playbook library

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RX Manual

Panel Study Wave

Track how a research panel's views change over time.

3-7 min6 measuresNPS1 open-text promptRanks 2 sections

Repeat as planned: monthly, quarterly or every six months Take the survey

RX Blank

Build your own

Start a research survey without preset questions. Use the available question types and audience settings to build a study around your research question. You supply the research design and respondents.

No template, your schedule Start a pilot

3-7 min
6 measures
NPS
1 open-text prompt
2 sections

Starts with ranking: respondents put the 2 sections in order of importance before they answer.

Take the survey

The same survey your respondents get. Nothing you enter is saved.

See the 90-day pilot plan for this playbook

What it is

A survey for a recruited panel with 6 rating questions about brand familiarity, favorability, consideration, differentiation, use and recommendation behavior, plus NPS and one written-response question. Repeat it with your planned research audience to compare results over time.

Best for

Research teams repeating a brand study with their own recruited panel or an external panel provider.

Not for

Testing a single new idea rather than tracking a brand. Use Concept Test for that purpose.

What you'll need

External panelEmail sending domain

Driver focus

Brand familiarityBrand perceptionsConsiderationReported usage

Industry fit

Market researchConsumer brandsHealthcarePharmaAll research-driven industries

What's inside

How you see the brand today 4 measures
- How familiar are you with this brand?
- How favorable is your opinion of this brand?
- How likely are you to consider this brand when making a decision in this category?
- This brand is meaningfully different from alternatives I know.
What you actually do 2 measures
- How often have you personally used this brand in the last 6 months?
- How often have you recommended this brand to someone else?
How likely are you to recommend this brand? NPS
- How likely are you to recommend this brand?
One last open prompt Open text
- What words would you use to describe this brand?

Why this helps

Start with a repeatable brand question set. You provide the panel and plan who takes part in each survey.