Playbooks

See what Ranx can run.

These are the playbooks Ranx runs in the app: the same surveys, sections, and counts. Open any of them and take the survey the way your respondents will, starting with the ranking.

Playbook library

Choose who you're listening to.

Clear filter

RX Manual

Concept Test

Assess reactions to a new idea before investing in it.

3-7 min6 measures1 open-text promptRanks 2 sections

One-time per concept Take the survey

RX Blank

Build your own

Start a research survey without preset questions. Use the available question types and audience settings to build a study around your research question. You supply the research design and respondents.

No template, your schedule Start a pilot

3-7 min
6 measures
1 open-text prompt
2 sections

Starts with ranking: respondents put the 2 sections in order of importance before they answer.

Take the survey

The same survey your respondents get. Nothing you enter is saved.

See the 90-day pilot plan for this playbook

What it is

A survey with 6 rating questions about an idea's clarity, appeal, difference from alternatives, confidence, purchase intent and value, plus one written-response question. Use the feedback to decide whether to refine or further test the idea.

Best for

Product, brand or marketing teams deciding whether to refine or further test a concept before committing to a launch or investment.

Not for

Tiny tweaks that don't merit a structured study (use product analytics instead) or already-validated launches (use Product Feedback Capture post-launch).

What you'll need

External panelEmail sending domain

Driver focus

Concept appealComprehensionPurchase intent

Industry fit

Consumer brandsB2B SaaSFintechPharmaAll product-driven industries

What's inside

Your first read of the concept 4 measures
- How clear is what this concept is offering?
- How favorable is your first reaction to this concept?
- This concept is meaningfully different from alternatives I know.
- How confident are you that this concept can deliver what it promises?
Whether you would use it 2 measures
- How likely are you to seriously consider purchasing or using this concept?
- How strong is the value of this concept for what you would expect to pay?
One last open prompt Open text
- What is one thing about this concept you would change?

Why this helps

Gather structured reactions and written suggestions before deciding what to develop or test next.